Bud.tv: Anheuser-Busch Cracks a Cold One

As prophesized here upon launch and reported yesterday and today elsewhere, Bud.tv is officially a failure.

The next time your business or agency wants to throw money at a digital marketing initiative it is probably a good idea to do some testing and optimization of your offering first. A lot of egg on the face of A-B, DBB Chicago and Tony Ponturo’s digital acumen.

"Marketers don’t always have to prove two plus two equals four. You have to go sometimes with your instincts and your gut judgment and your years of experience.”

Yes Tony, but you still have to measure and optimize, no?

“I don’t think you want to allow measurement to override creativity and the adventure of new media.”

Measuring creativity and adventure is what new media is about! Acting on that data is called optimization. Welcome to the world of digital marketing. Goodbye Bud.tv.

Comments

[markus941]

but.tv was one of the most poorly executed things I've ever seen online.

Just another case of an old-school marketing agency having no clue in the digital world.