On-Site Targeting: Crawl, Walk, Run Strategy

This is the presentation I gave at the Web Analytics Wednesday last month in Cambridge, MA. I had a great time there and was lucky enough to be in Boston again so I could catch this month’s WAW held at Monster.com. There are some pretty cool things happening in Boston around analytics. One company to keep an eye on is Visible Measures.

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I'm not sure how the second slide got into the presentation but I'm always trying to make friends everywhere I go.

Comments

[Convert Marketing]

Wow - a great overview! As a marketer in Canada - I have frequently come across the problem that often my market is local, but the web obviously isn't. And - Canadians LOVE non-Canadian content so it is really hard to find them. Yes, there are ways around it, but I think that semantic targeting 4.0 will be huge for the Canadian market. I have been a regular reader for a while - you always give me great ideas!