Favorite Thing: Posts & Presos of 2008
"I think think, I think think, I think think, once in a while"
-Paul Westerberg
If you missed my blog this year or just
want a quick summary of my favorite posts and presentations see below - in full fledged chronological order!
Presentations:
On-Site Targeting: Crawl, Walk, Run Strategy
AdMonsters Keynote: Can Display Advertising Survive the Web? (There is also a companion post below)
Landing Page Utopia: 7 Lessons from Google
Posts:
Platforms, Applications and the Future of Digital Marketing
The Power of Brand to Influence Outcomes or Why Brands Will Always Rule Digital
Expert Guide to Multivariate Testing Success (In 6 Parts)
Can Advertising Survive the Web?
Mashing Up the Value of Ads & Content
How Semantic Ad Apps Deliver Relevance to Implicit, Explicit & Latent Intent
Think Like a Search Engine – APIs & User Control
The Two Modes of Delivering Relevance: Value Ad & Net-New
Capturing the Gorilla: New Ways to Quantify the Value of Search
What a ride.
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