Up Close with YouTube - SMX West
I love YouTube and have written about it extensively on this blog so I was really excited to participate and present on this session at SMX. My highlight was hearing from Matt Liu, a pre-GOOG YouTuber about how YT is starting to tackle advertising. I really expect YT as a media and ad channel to start taking off towards the end of this year and explode in 2010.
I evangelized a little and then presented results from a highly successful awareness and demand gen campaign by GotVMail that readers of this blog might recall from last summer. YouTube is here to stay folks. Start experimenting with it.
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